Mission Statement

Our aim is to improve the life chances of all children by helping them to be happy, healthy and safe. We strive to encourage self-belief, self-confidence and the raising of aspirations. We do this through three core services; Central Coaching & Sports Academy, Central Out of School Clubs & Central Stars in School. With all services, you can be sure of a qualified and enthusiastic team plus fun and inclusive activities.

We aim to develop physical literacy and support learning across the curriculum.

Our core values:

We believe that for children to succeed, they deserve complete dedication and support from their education team in order to achieve the highest results. To do this we:

• Strive for complete professionalism across the board
• Make all sessions inclusive
• Accommodate for all abilities
• Aim to innovate and inspire
• Create enjoyment for all
• Encourage and enthuse
• Act upon our role as positive ambassadors for physical activity
• Educate the good practices of a healthy and active lifestyle
• Help children to discover their own potential
• Support learning across the curriculum

Whole company objectives:

In order for us as a company to fulfil our role as PE and childcare professionals and role models to children, we adhere to the following key company objectives:

• Provide the children of schools and local communities with an opportunity to enhance their social and life skills through an active lifestyle.
• Encourage a healthy and active lifestyle to improve behaviour, concentration and academic success.
• Deliver enjoyable, structured and well planned activities for all children.
• Provide a safe, enthusiastic and friendly environment in which to learn.
• Monitor and evaluate success and provide feedback in order to improve.
• Work alongside teachers and community figures to instil core values amongst children.
• Provide a continual, professional development plan for all staff in order to keep programmes interesting and innovative.
• Ensure the safety and welfare of all children within our care.

What we are about:

• Specialist providers of PE, Physical Activity and School Sport.
• Specialist providers of expert Ofsted registered wrap around and holiday childcare provision.
• Specialist providers of WOW days and inspirational professional athlete visits to schools.
• A company that shows professionalism across the board.
• A company that demands high standards from everyone involved.
• A company that focuses on the ‘Central High 5’ to encourage all aspects of teamwork, respect, honour and sportsmanship.
• A company that aims to engage, enthuse and encourage children and young people to enjoy being active.
• A company that provides a positive environment for everyone involved.
• A company where Every Child Matters.
• A company, which encourages children and young people to stay healthy and safe.

A company that aims to see all participants enjoy, succeed and achieve.